Each
year, towards the end, there are some definite blog post topics that one can
always keep in reserve. Roundup of the year’s trends is one of them. However,
it’s not only about doing a post on some pre-defined topic; it’s also about doing
retrospection of the past events and getting an idea of what is going to
follow. This greatly helps us in forming our future digital marketing strategies and policies as we know with facts and
evidences that what has worked and what has not.
So,
here are five trends that really defined the year 2014’s marketing scene. These
trends, however, should not be viewed as some bygone factors, but, should be
taken as stepping stones to formulate your future marketing practices.
Content
Marketing:
Every marketer knows that content is king. But 2014, really asserted the fact that
content is your ultimate playground. Meaningful, strong content can be used to
not only attract traffic but also assist in sales. True; images, videos and
audios form an integral part of our web page today but ultimately, it’s the
content that defines and shapes everything. Your entire website cannot be based
on the above three elements alone. You will need content to support it and sell
yourself. 2014 recognized that and utilized the power of content to full
extent.
Retargeting:
Retargeting started as an experiment and gave quite pleasant returns. It’s the process of making use of the browser cookies stored on people’s systems once targeted. Based on the cookies, advertisers flash their ads again and again to people who once s howed interest in their products/ services but left without purchasing anything. Retargeting is a great way to provoke an already interested lead and has higher chances of conversion than targeting a new one altogether. Retargeting has shown proven results and is here to stay.
Retargeting started as an experiment and gave quite pleasant returns. It’s the process of making use of the browser cookies stored on people’s systems once targeted. Based on the cookies, advertisers flash their ads again and again to people who once s howed interest in their products/ services but left without purchasing anything. Retargeting is a great way to provoke an already interested lead and has higher chances of conversion than targeting a new one altogether. Retargeting has shown proven results and is here to stay.
Mobile
Optimization:
Researchers have been seeing the rise in usage of tablets and mobile devices and a decrease in desktop ones to purchase products and services. 2014 saw the boom of responsive and adaptive websites optimizing their multimedia content for mobile and desktop viewing. With time, this usage pattern is only going to increase. Take your clue and start converting your website into a responsive one and optimizing its content according to small screen devices.
Researchers have been seeing the rise in usage of tablets and mobile devices and a decrease in desktop ones to purchase products and services. 2014 saw the boom of responsive and adaptive websites optimizing their multimedia content for mobile and desktop viewing. With time, this usage pattern is only going to increase. Take your clue and start converting your website into a responsive one and optimizing its content according to small screen devices.
B2H:
From B2B and B2C, a new term was stressed upon in the year 2014, B2H or Business to Human. There was a growing emphasis on innovative digital marketing solutions based on human targeting and emotions. Prior to this, we used to see a lot of keyword laden copies and black hat tricks meant for search engines. But now, emphasis would be on what appeals to the humans most. In fact Google, in its new algorithm updates has also pointed out at this.
From B2B and B2C, a new term was stressed upon in the year 2014, B2H or Business to Human. There was a growing emphasis on innovative digital marketing solutions based on human targeting and emotions. Prior to this, we used to see a lot of keyword laden copies and black hat tricks meant for search engines. But now, emphasis would be on what appeals to the humans most. In fact Google, in its new algorithm updates has also pointed out at this.
Keep it clean, analyze more:
With the recent Penguin updates hitting the market, the shift of focus for most of the evolving companies has been from quantity to quality content. Penguin updates has affected a lot of sites and is dreaded by many now. Google now punishes poor quality, copied content more than ever. So you need to keep a check on the quality of content you are producing. Not only this, marketing campaigns now call for an in-depth use of analytics with Google bringing in a lot of improvements.
With the recent Penguin updates hitting the market, the shift of focus for most of the evolving companies has been from quantity to quality content. Penguin updates has affected a lot of sites and is dreaded by many now. Google now punishes poor quality, copied content more than ever. So you need to keep a check on the quality of content you are producing. Not only this, marketing campaigns now call for an in-depth use of analytics with Google bringing in a lot of improvements.
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