10 Important Digital Marketing Trends to watch out for 2015

In a day and age, the absence of digital marketing indicates a clear absence of real business. The marketing that takes the e-route to brand communication and management is known as Digital Marketing. Broadly speaking, the two prime functions of Digital Marketing are larger customer interaction and expansion of business. The practice of Integrated Digital Marketing has come a long way and witnessed a number of steep transformations in the recent years. Noveltechniques are introduced, traditional ways are dropped and still the room is open for other crucial changes. In an attempt to discern what the future holds for us, we have picked 10 best Digital Marketing Trends that are expected to rule throughout 2015. Excited? Read ahead for more Digital Marketing Services India.

Content Development

Writers, the time is yours. Words have always carried a huge significance because they help us in communicating our thoughts effectively. And, they are going to rule the digital planet in not just 2015, but ever. Well-written, rich and dynamic content is  thepresent and the future of Digital Marketing. The construction of content around high-rewarding keywords can ignite and foster harmonious customer relationships. Brands are responsible for creating engaging content and grab the rotating eyeballs of the customers.

Content Marketing

Content is made. Now, the focus will be shifted on its distribution. Content helps in accomplishing the anticipated goals only when it reaches the larger share of targeted audiences. In 2015, companies are making it a point to rework on content marketing strategies to attract handsome revenues. The transportation channels must be wisely decided to reinforce the online picture.

Social Advertising

The trend of social media is advancing unabated and more than a luxury, it has become a necessity of life. In the era of rampant competition, it is pivotal for a brand to have a strong social media presence to reach the apex of the game. At present, no communication is consummated without the active involvement of social media applications. Companies have stepped up the efforts to bolster their online presence through social advertising. In line with the surging trend, the social media giants, like Facebook and Twitter, regularly announce fresh and innovative advertising ideas to help the companies to entrap major factions of customers.

Marketing Analytics

Expect a great wave of change in the sphere of Marketing Analytics in 2015. Brands use a number of Marketing Analytics Tools to gauge customers’ reactions to their products and services. Every marketing strategy needs a comprehensive customer review to know its good and bad points, on the basis of which a future course of action is derived. In the current year, this sector is predicted to be on the upswing with companies are expected to shell out an extravagant sum for analyzing customers’ responses for the brand.

Web Optimization for Mobile

The Desktop use is considerably imploding, quashing all doubts regarding the supremacy of smartphones over the PCs. The mobile internet surfing has successfully decimated the desktop use, making it highly urgent for the brands to strengthen their online appearance on minute screens. The global business community has embraced the trend of Mobile Optimization, a processthat aims at building a website compatible with both big and small screens, andoffering a rich and fuller view to the users. This year, entrepreneurs will pump in more money for responsive designing, which will make their product to attain desirable attention from all quarters.

Micro-Targeting

Gone are the days when the marketers shouldered the task of developing programs abstrusely and then disseminating it to a mass audience. The time is delightfully changed now. Today, the marketers can segment the audiences and perceive their preferences using the custom messages on social groups and personalized forums. The rule of thumb is knowing them first, giving them later. Through the method, the marketers are more likely to create harmonious and praiseworthy products in accordance with customers’ needs and wishes.

Wearable Technology

Forget smartphones, the hot and happening e-devices for the arms and eyes are all the rage. Apple Smartwatches and Google Glass are dubbed as the prominent Digital Marketing Solutions to solidify the promotional endeavor and boost the outreach. The users are open to internet messages – anytime, anywhere. 2015 is a veritable opportunity to land into the wearable foray and kick-start a process that leads to enormous success.

Video Proliferation

Video distribution is widely considered as a pivotal measure to pep up the marketing strategy and improve the market standing. 2015 is the year where companies are eyeing at bootstrapping themselves to create thought-provoking and stimulating videos and integrating the same into the marketing plans. The trend is estimated to reach its best in the current year, where brands will produce videos highlighting the products and services offered by them.

Online Advertisements

An individual, in the present time, spends an average 6-7 hours surfing the internet daily. This offers a lucrative chance to marketers to catch hold of customers’ attention by launching promotional ads online as a feature of Digital Marketing Solution inIndia. A sea of online sites and apps possesses numerous marketing benefits as compared to that of conventional mediums. 2015 is the time when spending on online advertisements will rise considerably, allowing marketers to focus on the target groups.

Personalization

Adopting a friendly, personalized approach can evoke a sense of confidence in consumers for the brand. This sense of belonging impel customers to initiate conversation with the concerned company. In return, the technique will boost sales, establish credibility, build longer and chummier relations. 2015 - the time is ripe to develop personalized content for the customers. Hit it!